Eye-tracking merchandising

Applying eye-trackin technique in retail stock we can define:

• Typical trajectory of yours customer walk inside of the premises;
• Recognize "hot" and "cold" zones inside of the room;
• Key zones of yours customers' interest (with accuracy up to individual products on the shelf);
• Visibility of the products on the shelves;
• Visibility of advertisement or key messages.

Each eye-tracking survey includes face-to-face interview with repondents to clirify the results of research.

Reports'  format:

• Power Point.
• Heat maps.
• Video-streams from research.