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Eye-tracking merchandising

Research in pharmacy cut

Applying eye-trackin technique in retail stock we can define:

  • Typical trajectory of yours customer walk inside of the premises;
  • Recognize "hot" and "cold" zones inside of the room;
  • Key zones of yours customers' interest (with accuracy up to individual products on the shelf);
  • Visibility of the products on the shelves;
  • Visibility of advertisement or key messages.

Each eye-tracking survey includes face-to-face interview with repondents to clirify the results of research.


Merchandising research design

Reports'  format:

  • Power Point.
  • Heat maps.
  • Video-streams from research.
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