Eye-tracking of POS-materials and packages

Applying eye-tracking technique you can define:

• The most visible elements from the package and POS-materials;
• Key areas of Interest (AOI) of yours clients;
• Non-visible elements of package and POS-materials;
• Visibility of yours advertismant or package in comparison with competitors;
• Points of gaze fixations on the elements of package or POS-materials.

Each eye-tracking survey includes face-to-face interview with repondents to clirify the results of research.

Reports'  format:

• Power Point.
• Heat maps.
• Video-streams from research.