Eye-tracking of POS-materials and packages
Applying eye-tracking technique you can define:
- The most visible elements from the package and POS-materials;
- Key areas of Interest (AOI) of yours clients;
- Non-visible elements of package and POS-materials;
- Visibility of yours advertismant or package in comparison with competitors;
- Points of gaze fixations on the elements of package or POS-materials.
Each eye-tracking survey includes face-to-face interview with repondents to clirify the results of research.
- Power Point.
- Heat maps.
- Video-streams from research.
from 50 EURO