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Eye-tracking of POS-materials and packages

Outside of pharmacy

Applying eye-tracking technique you can define:

  • The most visible elements from the package and POS-materials;
  • Key areas of Interest (AOI) of yours clients;
  • Non-visible elements of package and POS-materials;
  • Visibility of yours advertismant or package in comparison with competitors;
  • Points of gaze fixations on the elements of package or POS-materials.

Each eye-tracking survey includes face-to-face interview with repondents to clirify the results of research.

Reports'  format:

  • Power Point.
  • Heat maps.
  • Video-streams from research.
from 50 EURO
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