How can eye-tracking and Neuromarketing help pharmaceutical business to increase the profit?
People are buying the products by their own eyes... It does not matter if product is places on the shelf in retail shop or just included into online catalog, customers eyes are unconsciously attracted by the most visible box or the best picture on webpage.
Package design, webpage usability and right product placement on the real or virtual shelves are more important that we can imagine.
Being specialized on pharma business, we know all about Neuromarketing and customers' satisfaction. We apply modern eye-tracking technique and AI power to define you customers' real interest. Our services are based on product category.
OTC / biological supplements / medical devices / cosmetics
- Neuromerchandising. Defining the best product places in retail stores and pharmacies ("hot" and "cold" zones).
- Neurousability. Webpage usability for online-shops to check the products' promotion visibility (B2B & B2C).
- Neurodesign. Checking promotional B2B&B2C-materials with eye-tracking technology and advising to improve design.
- Neuropackaging & label design. Defining the best product package/label based on eye-tracking technique results.
Rx medicaments and non-promotional medicaments
- Neurousability. Webpage usability for B2B to check the visibility of the products and information for professionals.
- Neurodesign. Checking promotional B2B-materials with eye-tracking technology and advising to improve design.
- Neuropackaging & Label design. Defining the best product package/label based on eye-tracking technique results.
- Evaluating Medicine Information Leaflets. Checking with an eye-tracking the visibility of required information to the doctors, pharmacists, and patients about the medicines.
Contact us to get your personal Neuromarketing advice.