The new science of Neuromarketing. Why companies need it today?

The application of Neuroscience in Consumer Behaviour is called Neuromarketing. It is described as the art of synchronizing the science of the brain with consumer behaviour, offering the best hope for understanding and therefore influencing, in a positive way, the buying process. Better said, the relationship of our current and potential clients with our products.

Is it enough asking them what they want? Now we know that the traditional way to find out about customers preference, like focus groups, surveys, etc.; is full of unconscious biases. Their responses hardly reflect what they really want. Nowadays we can leverage technology and science to decipher the real meaning of our consumer behaviours.  

Carlos Davidovich, MD